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Artikel av Michael Nguyen
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Summary:
Google snippet links are most likely determined by traffic patterns. Since Google does not allow access to toolbar traffic data, there is no way to know for sure. Many site’s snippet links closely resemble Alexa traffic stats.
Findings:
Google snippet links do not return links outside of the home domain.
Google snippet links do not have to be from a text link, it can be an image link or even a javascript link.
Google snippet link text can be determined from an image’s alt text.
Google snippet links can be subdomains of the home domain.
Google snippet links are not determined by PageRank.
Google snippet links are displayed for the top result for a “brand†search or “domain†search. (For example, “zappos†and “zappos shoesâ€)
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